JRI Leadership Conference
Event Logo
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Annual internal conference for JRI Hospitality leaders, designed to educate, motivate, and strengthen cross-brand collaboration. In 2025, I was tasked with developing the visual identity for the theme “Stronger” - from logo to on-site experience - in addition to creating an evergreen brand system for the conference moving forward.
Created a dual-logo system: an evergreen “JRI Leadership Conference” mark and a bold, textured theme logo for Stronger that encompasses it
Designed and presented multiple concept directions with real-world mockups to aid stakeholder approval
Final concept embraced a gritty, halftone texture and strong typography to visually reinforce the “Stronger” theme — combining energy with structure to capture the tone of the event
Event assets
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Developed cohesive visual branding across all touchpoints: digital invites, signage, name badges, binders, presentation slides, stickers, and more
Collaborated closely with the videographer to align conference videos with both the event theme and JRI’s brand identity
