Salina Skyfire
Event Logo
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Salina SkyFire is the annual 4th of July fireworks show in Salina, KS - a city wide celebration backed by local businesses, with proceeds benefiting the community.
Designed event logo using JRI Hospitality’s brand fonts and a waving text treatment to evoke energy and patriotism
event assets
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Established a bold, simple visual system using red, blue, cyan, and starburst elements to create cohesion across all deliverables
Developed social media and wayfinding assets under a tight timeline - including directional signage, feather flags, and yard signs
Collaborated with the social media manager to produce event-day graphics: parking maps, road closures, and “know before you go” info using custom iconography
Created an animated teaser to build hype on digital channels
