Peddlercon
Event Logo
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PeddlerCon is an annual food show hosted by Arizona-based wholesaler Peddler’s Son. The event invites local businesses, restaurant partners, and vendors to explore product offerings and network with the culinary community.
Developed a logo system that complements Peddler’s Son pre-existing branding while standing alone as an annual event mark
Event Assets
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Created a full suite of event materials: banners, directional signage, name badges, invitations, and digital ads
Built a clean, produce-forward visual system to grab attention in the absence of event photography for the inaugural year
Extended the visual identity into cocktail reception collateral with elevated, cohesive coloring with a darker evening geared look
