The Original Grande
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Designed both the card and sleeve to work as a cohesive presentation
Created additional assets to promote gift card purchases through in store print materials
Introduced an experimental graffiti-inspired illustration style to The Original Grande for the gift card holder to highlight the brand’s visual energy
gift card
Promotional
Campaigns
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Developed a Kids Program “logo” blending corporate character illustrations with brand fonts; rolled out across digital, print, and apparel - balancing operational cost constraints with a vibrant, kid-friendly design
Produced the Freshness Campaign, highlighting items made from scratch in-store; collaborated with kitchen, operations, and photographer to create cross-platform assets (social, in-store video, drive-thru, email)
Overcame challenges of limited photography/video assets and low budget by leaning into a bold, graphic illustration style to keep the brand fresh, engaging, and adaptable
PACKAGING DESIGNS
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Designed one-color wrapping paper featuring a playful, “chaotic” word cloud layout to keep the logo prominent while reflecting the brand’s high-energy personality
Created concept take-out box packaging with illustrated tacos, emphasizing the brand’s fun personality and on-the-go convenience (unproduced)
