Mokas CoffeE • Eatery
Menus
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Designed full menu system across digital screens, drive-thru boards, catering menus, and to-go materials
Created motion graphics to highlight featured items and upsell opportunities to boost visibility at point of sale
Developed shot list + visual direction for brand refresh photography; aligned with photographer virtually to ensure consistency and appetizing results
Campaigns: Featured Items + LTOs
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Created pitch decks for LTO rollouts - including competitor research, visual themes, styling props, and budget planning
Directed and styled photoshoots remotely; collaborated with on-site photographer to ensure consistency and appeal
Designed full suite of assets for each launch: window clings, promo screen animations, social media, drive-thru graphics, web sliders, POS displays, and more
Branded Operations + Franchise Collateral
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Designed branded training materials for FOH + BOH teams, including step-by-step illustrated visual guides and line posters to ensure consistency and cost control
Developed franchise brochures and support collateral for executive discovery days
Created hiring toolkits: flyers, banners, and promo cards to attract new staff at store level
PACKAGING & Merchandise DESIGNS
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Collaborated with vendors on cold brew cans and K-Cups - balancing shelf appeal, print quality, and brand clarity
Developed evergreen gift card system that feels flexible + intentional, even on a limited ops budget
Designed branded cups with rewards messaging, QR, and web URL to subtly drive return visits + online orders
*in final stages of production