Stag & Crow

Concept packaging project created during my senior year, based on a fictional wine brand

Wine was selected as the product focus - a category that first sparked my interest in design thanks to its balance of storytelling, strategy, and shelf appeal

Illustrated original stag + crow watercolor interactions for each label, with hand-drawn detail

Built a cohesive yet varied system — using different colors, character interactions, and background patterns to reflect each wine’s flavor profile, while maintaining brand unity